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Needs Balance

Your website is like a talented musician juggling multiple instruments.

It’s got potential, but juggling too much can create a cacophony that overwhelms visitors. Let’s help you find the sweet spot for a harmonious website experience!

Striking the right balance isn’t always easy, but with a few adjustments,
your website can become a beautiful symphony that resonates with your ideal clients.

Let’s keep the momentum going!

Here are some focus areas and action steps to help you elevate your website to the next level.

1. Refine Website Copy

Make sure your website copy is clear, concise, and speaks directly to your ideal client’s needs and desires. Focus on the benefits you offer and use language that resonates with them.

Action Step: Go to your home page, yep, right now. When the page loads, are you reading about the problem you help with or the solution you offer? Can you find a better balance so they are both relevant? 

 

2. Optimize CTAs

Ensure your calls to action are prominent, actionable, and strategically placed. Use strong verbs and clear language to guide visitors toward the next step.

Action Step:  Stay at the top of your home page – Can you see a button? Is it prominent and directing visitors to the next step?

 

3. Balance Text with Visuals

Don’t overload visitors with text. Incorporate engaging images, videos, or infographics to break up the text and visually represent your message.

Action Step: As you scroll through the home page, are the topics clear? Are there images drawing the eyes down the page? Are your paragraphs short (2-3 sentences) and to the point?

Real Life Examples

emotional support site

Let’s look at the website for the Institute for Emotional Healing.

Right away, we can see that they offer counseling and personal growth. Unfortunately, there are no specific topics or solutions noted.

While there are navigation links at the top, they are not calling to us to take action. There is very little contrast and I must scroll to understand more about the work they do.

It would be great to see a strong CTA button along with text speaking to something specific they help their clients with.

 

divorce coach site image

On Karen’s website, I am immediately putting a name to her face – and making eye contact. 

We know exactly who she helps and how she helps them without the need to scroll. Her text is minimal and direct. 

And I love that she is offering immediate steps to take, and  bonus!  – it’s something we can learn from. There are images, and they compliment the text, not distract from it. 

No, I don’t know Karen at all. 🙂

 

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